Imagine your company standing on the edge of tomorrow. On one side, the chaotic churn of market intelligence—data pouring in from every corner, fact-based and fiercely immediate. On the other, the big-picture horizon of foresight—visionary, imaginative, speculative.
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Do people in your organization work on both market intelligence and foresight? If yes, are the functions isolated or have you already tapped into the synergies?
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In 2019, if you’d ask ten people working on foresight and future trends how many of them use AI in their work daily or weekly, the number wouldn’t have been very high.
Today it’s a different story. The bleeding edge technologies have become the tools we use today, but obviously not without controversy. The market is getting saturated with both AI-powered tools and AI-augmented tools. Sometimes it feels like there are no "dumb" tools left.
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So, you've got your trend radar set up. You've selected your horizons, carefully divided your sectors, and now you're ready to dive deeper. But hold on—before you get too carried away, let's talk about how you can further highlight the information on your radar to make it truly insightful and actionable.
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When building a trend radar, you’re not just organizing information—you’re creating a tool that helps you anticipate and navigate the future. While the sectors in your trend radar allow you to categorize trends by their origin, topic, or impact, the horizons are where the real strategic depth comes in.
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When it comes to strategic foresight and future-proofing your business, few tools are as powerful as a trend radar. A well-constructed trend radar can help you understand the trends heading your way, so you can navigate the future with confidence. But just like dividing a pizza between friends, creating a trend radar requires careful consideration of how to slice it. So, how do you choose the right sectors for your radar?
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When it comes to your in-house foresight work, it's important to choose the right approach for your organization.
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Working side-by-side with AI is not a novel concept in foresight. Tech-savvy scouting teams have sought these technologies for a while now, and welcomed the improvements they bring to their existing processes, like scouting and sense-making.
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Have you considered publishing your company's future views as an interactive trend radar? You're not alone – right now publicly available trend radars are popping up all over the internet.
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