Customer stories

In a time of rapid transformation, it’s no longer enough to simply react to change. For the Booksellers Association of Finland (Kirjakauppaliitto ry), helping its members stay ahead of the curve meant developing a deeper understanding of the future. That’s why the organization set out to build a comprehensive trend radar for the Finnish book industry: a visual and collaborative foresight tool designed to map the most important forces shaping the future of books, reading, and retail.

In May 2025, we sat down with the leaders of EY’s Future Insights team to learn how they are transforming the way foresight is done at one of the world’s largest consulting firms. In a world where change moves faster than ever, the ability to anticipate what’s next is a competitive necessity.

For EY’s Future Insights team, foresight is central to their work. And until recently, even the most skilled foresight professionals at one of the world’s leading consulting firms were grappling with some familiar pain points: slow manual processes, fragmented data, and limited scalability.

How do you prepare for the future when everything is changing: technology, consumer expectations, even how we define care itself? For Näe ry, the Finnish Association of Vision and Eyecare, the answer lies in building a shared understanding of what’s coming and how to make informed, strategic choices today.

What if students didn’t just learn about strategy and innovation—they practiced it like professionals from day one?

At Stralsund University of Applied Sciences (Hochschule Stralsund, in short: HOST), that’s exactly what’s happening. With the help of FIBRES, a modern foresight and trend intelligence tool, students are developing real-world skills in futures thinking, trend analysis, and strategic foresight. They’re not just studying the future. They’re scanning it, mapping it, analyzing it—and shaping it.

The music industry is undergoing rapid transformation. From artificial intelligence to decentralized technologies and immersive listening experiences, new forces are redefining how music is created, shared, and experienced. For an organization like GEMA—one of the world’s leading music rights societies—this level of change presents both challenge and opportunity.Rather than simply react to disruption, GEMA has made the strategic choice to lead it. Through a combination of forward-looking thinking and a commitment to collaboration, GEMA is using foresight and open innovation to help shape the...

FIBRES has transformed the way the Finnish Health Product Retailers Association approaches foresight, allowing them to create a clearer vision of the future and provide actionable insights to their member companies. From fragmented data to structured foresight, FIBRES has become an essential tool in their strategic arsenal.

ETU ry, the Federation of Finnish Special Commodity Trade, operates in a fast-paced specialty retail sector where staying trenahead of market shifts is crucial. With an evolving landscape influenced by trends such as artificial intelligence, sustainability, and changing consumer behaviors, ETU recognized the need for a tool to help its members anticipate these shifts and plan accordingly. In 2024, ETU launched its first trend radar using FIBRES, a digital foresight platform designed to track and visualize key forces shaping the future of the industry. This powerful tool has enabled ETU to...

In the dynamic world of technology solutions, staying ahead of trends is crucial. ePlus, a leading technology solutions provider, has harnessed FIBRES to enhance its ability to identify and track long-term technology and market trends.

Energy companies play an important role in keeping our houses warm and economies running. From the rise of clean energy to the fall of fossil fuels, the energy sector has seen its share of disruption in the past decade or so.

How to induce creative power amongst students looking to create the next big thing? This was the challenge faced by two guest lecturers teaching a course on innovation management. The solution? Introducing the students to selected foresight methodologies.