Customer stories

Most trade associations already have the signals. What they often lack is a way to turn those signals into something members can use.

Dr. Verena Lütschg has spent her career helping organizations understand and navigate the future. Through her consultancy, About Tomorrow, she works at the intersection of science, technology, ethics, and strategic foresight. Her work spans consulting engagements with companies, keynote talks for leadership audiences, and teaching roles at ETH Zurich, the University of Zurich, and Zurich University of Applied Sciences.

Many organizations working in strategy and foresight share a familiar struggle. They want to think long term, involve more people, and explore emerging developments, yet daily pressures keep pulling attention back to immediate issues.

When you have spent decades helping organizations navigate complexity, you begin to see the value of structure. For Tim Clements of Purpose and Means, foresight is not about guessing what comes next. It is about understanding what is changing, why it matters, and how to turn that knowledge into strategy.

Henna-Maria leads clinical innovation work across EMEA as part of International Flavors & Fragrances Inc.’s Clinical Innovation and Translation team within the company’s Health Sciences business unit. A scientist and foresight expert by training and a PhD in food chemistry, she’s passionate about turning scientific insight into real-world health and wellbeing. As she puts it, she thrives on “discovering groundbreaking technologies” and applying “forward-thinking strategies” to long-term innovation.

In 2023, she spotted a critical opportunity: to integrate foresight across divisions and...

In 2021, Thijs Coenraadts, Strategy Manager at PostNL’s cross-border e-commerce business unit, led an initiative that would later prove to be a turning point in the company’s strategic direction.

We’re just about to launch something big: Foresight Agents, a powerful new AI feature in FIBRES designed to make trend scanning and radar building dramatically faster and easier.

Before the official release, we invited a small group of early adopters to try it out with their real-world cases.This is one of the first live tests: a foresight radar built by an innovation leader at a major ingredients company. Their goal was to turn a complex, high-stakes scanning need into a structured radar, and to see whether AI could help shoulder the load.

In a time of rapid transformation, it’s no longer enough to simply react to change. For the Booksellers Association of Finland (Kirjakauppaliitto ry), helping its members stay ahead of the curve meant developing a deeper understanding of the future. That’s why the organization set out to build a comprehensive trend radar for the Finnish book industry: a visual and collaborative foresight tool designed to map the most important forces shaping the future of books, reading, and retail.

In May 2025, we sat down with the leaders of EY’s Future Insights team to learn how they are transforming the way foresight is done at one of the world’s largest consulting firms. In a world where change moves faster than ever, the ability to anticipate what’s next is a competitive necessity.

For EY’s Future Insights team, foresight is central to their work. And until recently, even the most skilled foresight professionals at one of the world’s leading consulting firms were grappling with some familiar pain points: slow manual processes, fragmented data, and limited scalability.

How do you prepare for the future when everything is changing: technology, consumer expectations, even how we define care itself? For Näe ry, the Finnish Association of Vision and Eyecare, the answer lies in building a shared understanding of what’s coming and how to make informed, strategic choices today.