Enabling Better Foresight
In the olden days, change used to be linear. Doing the same thing more efficiently, affordably, or aesthetically was enough to sway the buyer and grab market share.
Today, change is exponential. The market changes rapidly, and new competition emerges across industry boundaries. Traditional market research fails to give reliable results.
Foresight methodologies – collecting weak signals, identifying future trends, and building alternative scenarios – are a must-have for companies who want to stay relevant in the less predictable, and faster changing environment.
Proper tools for efficient foresight have lacked. Many organizations find themselves paying consultants for general foresight, or collecting signals by hand and compiling insights into slide decks or spreadsheets.
We wanted to build a foresight tool that makes it easy for companies to collect signals, make sense of trends, and share those insights within the whole organization – in short, to build a foresight function that matters.
FIBRES' Vision for Foresight
Efficient foresight can help transform businesses. We envision foresight as a continuous and collaborative effort aided by technology and tied to business planning and innovation. These are the principles we swear by when developing FIBRES.
Doing foresight work as a standalone effort is of little help. We’ve built our tool with the intention that foresight is meant to be shared and used throughout the organization in strategy and innovation work.
Scouting for future opportunities should be done continuously. In our dream world, weak signals are collected and analyzed at all times, and strategy or action plans adjusted accordingly.
Organizations are full of smart people who should get to impact strategy work. We believe companies can become better by involving more people, and with FIBRES, you can do just that.
Technology is a powerful aid when sourcing for signals and clustering inputs. Humans remain unbeatable in making sense of the collected data. Our solution leaves room for both.
Company Path to Today
2010 FIBRES is founded as a future consultancy
At the beginning of our journey, we helped companies do what they now can achieve with FIBRES: scout for new opportunities, recognize new trends, and future proof their business.
2016 First version of FIBRES tool is born to support consultancy work
Noticing that few tools existed to support foresight work, we started to build one of our own. Saving signals in one place, a core feature of FIBRES today, is born.
2017 FIBRES transforms into a SaaS foresight platform
Getting accepted into the Stuttgart Autobahn Startup Accelerator Program, and starting a co-creation effort with Daimler, a leading actor in the foresight space, supercharge our transformation into a SaaS business.
2020 A new growth phase is begun backed by angel investors
Bootstrapping the business thus far, FIBRES is ready to take its first round of external investment. Together with our investors and customers, we’re building FIBRES into the best platform for efficient foresight work.
Our Founders: Panu Kause and Esa Heikkinen
Panu is the CEO of FIBRES and an explorer at heart. Before founding FIBRES, Panu earned his bread as a corporate executive and consultant and thus knows what his customers are up against. FIBRES was born from Panu’s vision to help futurists and foresight managers run a valuable foresight function.
Esa joined the company in 2018 to lead the development of its foresight platform. Under Esa’s direction, FIBRES has developed into a foresight tool that is already preferred by some of the most innovative companies in their respective fields.