ETU ry, the Federation of Finnish Special Commodity Trade, operates in a fast-paced specialty retail sector where staying trenahead of market shifts is crucial. With an evolving landscape influenced by trends such as artificial intelligence, sustainability, and changing consumer behaviors, ETU recognized the need for a tool to help its members anticipate these shifts and plan accordingly. In 2024, ETU launched its first trend radar using FIBRES, a digital foresight platform designed to track and visualize key forces shaping the future of the industry. This powerful tool has enabled ETU to...
Read now →From fragmented data to clear insights for the future: ETU’s journey with FIBRES