Signals from DTIM 2025: Foresight, embedded

When the FIBRES team arrived at DTIM 2025—Europe’s leading event on innovation, digital transformation, and strategic development—we expected insightful sessions and future-focused conversations. But we also came away with something more: a set of powerful signals about the direction foresight is heading—and how organizations are starting to rethink how they use it.

We sat down with Panu Kause, CEO of FIBRES, to unpack what stood out most from the event and what foresight professionals should take away from it. What emerged was a clear and timely message: impactful foresight must be embedded—into innovation, into strategy, and into the systems and processes organizations already use.

Foresight is moving from insight to action

One of the strongest themes that emerged across sessions and hallway conversations was the growing pressure to make foresight actionable.

“There’s a positive shift happening,” Panu said. “People are no longer satisfied with trend reports that sit in someone’s inbox. They’re looking for foresight that actually connects with real decision-making and innovation workflows.”

This observation came through in the reactions to FIBRES’ integrations with other platforms. Panu noted that multiple attendees were genuinely excited to learn about FIBRES’ live integrations with HYPE Innovation and Valona Intelligence—not because of technical features alone, but because of what those integrations enable.

“People immediately saw the value when they understood that with our HYPE integration, for example, the insights from foresight work can flow directly into the innovation funnel. That connection between future signals and actual innovation initiatives—it really resonated.”

This underscores an evident conclusion: foresight is not a strategic luxury—instead it is becoming a core, operational capability.

Foresight and market intelligence are converging

Another signal from DTIM 2025 was the blurring of lines between foresight and market intelligence.

Traditionally, these functions may have been handled by different teams, with different timelines and tools. But what we learned at DTIM was confirmation to what we've seen earlier already: future-ready organizations are moving toward shared insight foundations that serve multiple purposes—from day-to-day tactical moves to long-term scenario planning.

“There’s a convergence happening,” Panu explained. “You might use the same early signal to inform both a long-range scenario and a short-term product decision. Teams are starting to see that these different planning horizons don’t necessarily need different data—they need shared understanding.”

This shift is reflected in our partnership with Valona, one of the leading platforms for competitive and market intelligence. Many organizations already use Valona to track industry dynamics, competitors, and market signals. With our integration, FIBRES helps turn those same signals into structured foresight—supporting everything from weak signal scanning to trend synthesis and scenario building.

What this means in practice is that your market and competitive intelligence efforts no longer live in a separate bubble from your foresight work. They become part of the same process, powered by connected tools. Valona brings in the market awareness; FIBRES helps turn it into future-fit foresight.

By creating a collaborative environment for all of this intelligence to come together, FIBRES helps organizations build and share a single source of futures intelligence—no matter what timeline they’re working on.

Moving away from silos: why integrations matter

What may have been the most positive observation by the FIBRES team  was how frequently conversations turned to larger workflow thinking.

“Several people came up to us after hearing about our integrations at the HYPE or Valona booths,” Panu said. “It really validated something we’ve believed for a long time: foresight should not happen in isolation. It has to plug into the systems people already use—otherwise it never scales.”

This has been a core principle of FIBRES’ strategy from the very beginning. While we’ve focused on building the most user-friendly and effective tool for foresight and futures intelligence, we’ve always believed that real impact comes from integration—from connecting with the broader set of tools and platforms an organization already uses.

Whether it’s market or competitive intelligence platforms, innovation and R&D management tools, strategy execution tools, communication or collaboration systems, or other data and signal sources—FIBRES is designed to act as the hub for embedded foresight. It pulls in insights from multiple places, enables structured sense-making, and pushes foresight outcomes back into the tools and processes where decisions are made. In that sense, FIBRES and the work that is done on the platform is the glue—transforming scattered data and siloed intelligence into actionable foresight that drives results.

What this means going forward

The conversations at DTIM 2025 revealed a lot—but the most important message was simple: foresight must move from concept to capability. That means:

• Embedding foresight into core innovation and strategy processes.
• Using one shared system for insights, regardless of planning horizon.
• Integrating across platforms to ensure insights drive real action.

“At FIBRES, we’re focused on helping companies do just that,” Panu said. “Whether it’s through integrations, easy-to-use workflows, or shared visibility across teams, our goal is to make strategic foresight something that’s not only possible—but scalable and impactful.”

Let’s keep the conversation going

Were you at DTIM 2025? Or are you thinking about how to build a more embedded foresight function in your organization? We’d love to hear from you.

You can book a conversation with our team, learn more about how FIBRES works, or check out how our integrations can make foresight a seamless part of your innovation and strategy stack.

Let’s build the future—together.