We’re excited to share that FIBRES has partnered with HYPE Innovation to bring AI-powered foresight directly into the HYPE platform. This integration marks a major step forward in helping innovation and strategy teams not only detect emerging trends but also act on them with speed and confidence. By combining FIBRES’ advanced signal detection and trend mapping with HYPE’s structured innovation workflows, the new integration creates a more intelligent, connected way to go from trend insights to strategic execution.
You can read the full press release here: HYPE Innovation Partners with FIBRES to Integrate AI-Powered Foresight
Turning insights into innovation
Innovation teams today face a familiar challenge. They are often well-equipped with generic data on market developments and global trends, yet struggle with sense-making, contextualizing, and connecting these insights into real, tangible innovation outcomes. The reality is that most organizations don’t suffer from a lack of data—they suffer from a lack of direction. Foresight efforts frequently get stuck in the research phase, disconnected from decision-making and execution.
This is precisely the problem the FIBRES and HYPE partnership aims to solve. The integration offers a seamless connection between future-focused intelligence and the operational workflows that turn ideas into impact. Instead of trend tracking being a stand-alone exercise, it now feeds directly into strategy and innovation activities. This empowers organizations to act faster on the trends that matter and to do so in a more structured and scalable way.
How the integration works
The new integration enables a three-part process that helps organizations move from signal detection to action. It begins with scouting and managing trends in FIBRES, where users collect and curate signals from across trusted sources. AI supports this process by suggesting related content, helping to cluster similar signals, and surfacing early patterns—making it easier to spot weak signals and emerging trends before they become mainstream.
Once trends are identified, they can be evaluated and prioritized within HYPE’s innovation management platform. This step allows teams to assess relevance and strategic fit using built-in evaluation tools. Trends can then be aligned with long-term business goals, ensuring that only the most impactful opportunities are pursued.
Finally, validated insights are fed into HYPE’s innovation workflows, powering ideation, project development, and commercialization. The result is a foresight process that doesn’t end at analysis—it continues through to execution.
Bridging the gap between foresight and execution
This integration addresses one of the most pressing challenges facing foresight and innovation professionals: the gap between knowing and doing. "Many organizations don’t lack data—they lack the ability to turn insights into meaningful innovation," said Jesse Nieminen, Chief Product Officer at HYPE Innovation. "By integrating FIBRES with HYPE, we bridge this critical gap, helping organizations move beyond passive trend tracking to actively shaping and executing their future strategies." With FIBRES now embedded in HYPE’s platform, teams can go beyond passively observing trends and start using them to shape future strategies in real time.
Panu Kause, CEO at FIBRES, echoes this perspective: “Trends don’t drive change—how organizations act on them does. This integration ensures businesses move beyond collecting signals and analyzing trends in isolation, connecting foresight to real decisions and transforming it into a strategic advantage.”
What this means for innovation teams
For organizations already using HYPE's platform, this integration adds powerful new foresight capabilities without disrupting existing workflows. Teams can continue to manage ideation, development, and innovation initiatives as before—but now with smarter, AI-augmented inputs at the front end.
For those working in foresight, strategy, or innovation roles, this development offers a compelling reason to rethink how trends are handled inside the organization. By connecting FIBRES and HYPE, futures intelligence becomes more than a research task—it becomes an engine for innovation and strategic growth.
Ready to get started?
The FIBRES-HYPE integration is now available to HYPE users. If you’re ready to turn trends into action, we’d love to show you how this combined solution works in practice. You can learn more at HYPE Innovation, or reach out to our team to request a walkthrough.
