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Do people in your organization work on both market intelligence and foresight? If yes, are the functions isolated or have you already tapped into the synergies?

In 2019, if you’d ask ten people working on foresight and future trends how many of them use AI in their work daily or weekly, the number wouldn’t have been very high.

Today it’s a different story. The bleeding edge technologies have become the tools we use today, but obviously not without controversy. The market is getting saturated with both AI-powered tools and AI-augmented tools. Sometimes it feels like there are no "dumb" tools left.

When it comes to your in-house foresight work, it's important to choose the right approach for your organization.

Working side-by-side with AI is not a novel concept in foresight.  Tech-savvy scouting teams have sought these technologies for a while now, and welcomed the improvements they bring to their existing processes, like scouting and sense-making.

There is little debate over the biggest changes affecting our economy and society today. Megatrends touch upon every business, and thanks to their long-lasting nature, there's not a shortage of readily available information and analysis on them.

I've lately been in so many discussions related to futures intelligence and foresight processes that I've lost count. Many of them have focused on the fundamentals: the very purpose of foresight work to begin with.

No one can know what the future holds in store. This is the widely accepted universal truth. But how should, then, businesses prepare for the possible array of scenarios that could arise in the coming years?

Strategy and related concepts are hard to define, even if the topic has been discussed for decades. Whatever the terminology, every organization should be serious about its understanding of the future.

I've often argued that the first step towards foresight work is starting to talk about your future, what to expect, and how to be prepared. Now we are looking into foresight buy-in and how to get started with that. I'm pretty sure you'll get the management team's attention.