FIBRES has transformed the way the Finnish Health Product Retailers Association approaches foresight, allowing them to create a clearer vision of the future and provide actionable insights to their member companies. From fragmented data to structured foresight, FIBRES has become an essential tool in their strategic arsenal.
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ETU ry, the Federation of Finnish Special Commodity Trade, operates in a fast-paced specialty retail sector where staying trenahead of market shifts is crucial. With an evolving landscape influenced by trends such as artificial intelligence, sustainability, and changing consumer behaviors, ETU recognized the need for a tool to help its members anticipate these shifts and plan accordingly. In 2024, ETU launched its first trend radar using FIBRES, a digital foresight platform designed to track and visualize key forces shaping the future of the industry. This powerful tool has enabled ETU to...
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There's a lot of information on tourism trends globally – but which ones are relevant for tourism in the Baltic Sea? That's what 7 researchers and students set out to discover with the help of FIBRES.
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