Foresight at Aurecon

Have you ever wondered how foresight is done in practice? Watch this video series to see how design, engineering and advisory company Aurecon built an in-house foresight function that the whole business benefits from.

 

FORESIGHT AT AURECON

1. Introduction

Who is Noriko Wynn, what is Aurecon, and what do they need foresight for? FIBRES CEO Panu Kause and Aurecon futures research lead Noriko Wynn introduce the series.

HubSpot Video

 

HubSpot Video

 

FORESIGHT AT AURECON

2. Need for foresight

What is the rationale behind doing foresight? Noriko shares how foresight can help businesss and organizations make clear decisions, instead of just reacting to the world around them.

FORESIGHT AT AURECON

3. Applying foresight

Foresight can be used for many purposes, such as strategic planning, innovation, R&D, and risk management. Noriko shares the 3 key areas in which Aurecon applies foresight.

HubSpot Video

 

HubSpot Video

 

FORESIGHT AT AURECON

4. Making foresight useful

What may be considered an insight is different for different planning horizons! Noriko also talks about why it sometimes makes sense calling foresight something else than foresight.

FORESIGHT AT AURECON

5. Involving people

Noriko shares how they went from lots of people scanning independently, to creating shared understanding that the whole company can benefit from.

HubSpot Video

 

HubSpot Video

 

FORESIGHT AT AURECON

6. Setting responsibilities

Panu and Noriko discuss the importance of integrating futures thinking as part of existing workflows to make it approachable and useful.

FORESIGHT AT AURECON

7. Finding inputs

Noriko shares what kind of inputs they use for their foresight work, and where they look for those inputs. She also discusses the importance of benchmarking the rate and direction of change.

HubSpot Video

 

HubSpot Video

 

FORESIGHT AT AURECON

8. Using insights

Noriko talks about the curated insights her team creates, and how anyone at Aurecon can apply them to their work with the help of the Futures Playbook, a set of foresight exercises.

FORESIGHT AT AURECON

9. Learnings and next steps

Noriko tells what kind of benefits they've seen from developing shared foresight practices, and shares the next steps for developing foresight work at Aurecon.

HubSpot Video

 

HubSpot Video

 

FORESIGHT AT AURECON

10. Key takeaways

Noriko gives her advice for building an in-house foresight process: start small and answer the needs of your end users. 

SPEAKERS IN THIS VIDEO SERIES

Noriko Wynn

Noriko is the futures research lead at Aurecon, the largest engineering consultancy in Australia. Aurecon uses foresight to design buildings, roads, and municipalities that will last 100 years.

SPEAKERS IN THIS VIDEO SERIES

Panu Kause

Panu is the CEO at FIBRES, the the tool for building your own futures intelligence. FIBRES is used by corporations like Aurecon to support in-house foresight work and horizon scanning.

Stay in the loop

Get our latest foresight tips delivered to your inbox once a month.