Every foresight professional faces the same challenge: how to build a practice that is consistent, credible, and impactful. Tools alone won’t do it. Neither will inspirational speeches about “thinking futures.”
According to Panu Kause, CEO of FIBRES, a successful foresight practice rests on three interconnected building blocks:
Getting these three in balance is what separates foresight that shapes strategy from foresight that stays on the shelf.
At its core, foresight is about anticipating change and helping organizations prepare for it. That means you need reliable methods to gather insights, a culture open to multiple futures, and processes that connect foresight to decision-making.
As Panu explained in our recent webinar on AI in foresight: “The building blocks of foresight must be in balance: tools, culture, and processes each reinforce the others.”
Let’s look at each in turn and figure out where AI fits in.
This is where most foresight work starts. Teams gather signals, apply trend analysis, create scenarios, and communicate results.
Agentic AI is a game-changer here. It can:
In short, AI acts as a supercharger of subject matter research.
But there’s a catch. Over-reliance on AI tools risks reducing human involvement in the very process that builds ownership and shared understanding.
“AI can support subject-matter work, but it will not build foresight cultures or processes. That remains a human responsibility.”
— Panu Kause
The second block is harder to measure but just as important. A strong foresight culture means leaders and teams are open to multiple futures, willing to challenge assumptions, and able to move beyond today’s KPIs.
Here lie two common traps:
AI can help by providing new perspectives and challenging biases. But it cannot cultivate openness or change ingrained mental models. That still requires human leadership and facilitation.
As Panu put it: “Tools and methods matter, but mindset and culture remain just as crucial, perhaps more so, for creating real impact.”
Finally, foresight must connect to the organization’s core processes. Who scouts for signals? Who facilitates sense-making? How are insights embedded into strategy, innovation, and R&D?
Here, AI can play a supportive role by freeing up time. Instead of spending weeks manually scanning, professionals can focus on:
But once again, AI cannot replace human ownership. Deliverables only have value if they are adopted, and adoption requires people to be part of the process.
Foresight fails when one building block dominates the others. Too much focus on tools leads to disconnected deliverables. Too much emphasis on culture without methods results in vague visions. Too much process without mindset creates bureaucracy.
A balanced foresight practice looks like this:
When all three are aligned, foresight becomes both credible and impactful.
To strengthen your foresight practice in the age of AI, keep these points in mind:
FIBRES is purpose-built to support this balance, combining AI agents with collaborative workflows so foresight professionals can focus on the parts that only humans can deliver. Book a demo to discover how you can utilize FIBRES and Foresight Agents in your domain.